In the beginning, it was just the idea to shoot in a british landlord location, crammed with british iconic stuff and looking like one of those hide and seek riddles where you can find something new with every look.
And of course, shooting some awesome fashion images in this location. After a long planning and excessive set building there was even more than just a room. The VOGELSÄNGER STUDIOS just built a whole house.
The project was enormous and so there where even more shootings, filming and other things, that they built an own page fot the project. Very british.